In days before the Internet, getting marketing information meant you had to pay exorbitant fees to get opinions or analysis based on limited proprietary samples or to commission a market research study. The Internet changed all of this in three ways: it enables the market to express its’ opinion and its’ needs easily and freely, and it enables market information to be collected from any market in the world. Lastly, the Internet records all of this information in real time, so it can be dynamically tracked or historically viewed. The Internet is a repository of market data and wealth of market opinion unlike any before.

The Edify Group as part of its’ marketing consulting practice and search engine optimization has developed Internet spidering tools, market research techniques and analysis techniques which yield essential marketing information and more importantly critical market insight. These reports are aimed at helping companies determine the size, shape and nature of Internet marketing opportunities. They are particularly valuable in helping identify the best keywords for a website, or the market potential for a new Internet business. The intent of these reports is to provide initial direction and insight to businesses, before they go off and commit larger amounts of money, resources and time to developing their online presence and marketing messages. The Edify Group offers other market research services. Click here to go to the Edify Group marketing consulting site for more information on these services.

Edify Group Internet marketing reports cover the hundred and sometimes thousands of search terms relevant to a business’ specific market. The Edify Group creates the reports on a speculative and retained basis around specific markets on the Internet.

These reports identify:

•  The amount of recent natural monthly search activity for different propositions, geographies, and competitors
•  The spot market price for reaching these searchers
•  The number of web pages which have been published to meet market demand
•  The number of links the top ten websites have (Click here to see what Google say about the importance of links – “PageRank” explained)
• The placement of competitors in the top one hundred search results

Information which can be derived from these reports

• The absolute and relative amount of market interest in different propositions, geographies, market segments and competitors
• The absolute and relative amount of market competition for different propositions, geographies and market segments.
• Identification of the best keyword phrases for a website
• Identification of the overall and detailed costs and cost curve for generating web traffic for the market
• The indifferent purchaser market value of a company’s website
• The market cost of entering a new market
• The overall marketing value of an Internet market
• Identification of under served markets
• The Internet market footprint of a specific competitor and the overlap of market competitors with a business’ internet market footprint (the competitor most likely to be seen on the Internet as a competitor to a specific business)
• The size of the top ten market competitors investment in positioning their websites at the top of search results.

To get an idea of the detail these reports capture, look at any of our over 100 free marketing report samples. Marketing report samples present less than half the data elements provided on complete marketing reports, but still present valuable information.

Reports start at $300. Marketing consulting services to help interpret analyze and review the data presented in the reports is available for $200 for the first four hours, and $100 per hour thereafter.