The web is a simple place to experiment and try different approaches to see what works. With an omnipresent set of fresh users, a virtual storefront, communities where market opinion leaders congregate, and on-going data archiving, the web presents an opportunity to rapidly develop and test marketing ideas and approaches. The Edify Group was created to bring practical web marketing techniques and approaches that are much more cost effective and expedient than traditional market research and development to businesses in the United States and Canada.

The web site you are visiting is our site focused on our Internet marketing reports that we use to help clients to determine the size, shape and nature of Internet marketing opportunities, as well as to guide our speculative work. The intent of these reports is to provide initial direction and insight to businesses, before they go off and commit larger amounts of money, resources and time to developing their online presence and marketing messages. Based on our decades of experience in both Fortune 100 companies and start ups, marketing reports and market research is easy to misuse and abuse. As they say “numbers don’t lie, but liars sure figure”. If you are looking for this kind of data, these reports aren’t for you. If you are looking for an Internet snapshot of the market you are pursuing so you can make a more informed decision, these reports are exactly what you need.

The two principals of the Edify Group are Steve Saroff and Ray Kang. Steve offices out of Missoula, Montana and has decades of experience in software development, business development, and guerilla marketing. Ray offices out of Minneapolis, Minnesota and has decades of management and executive leadership experience in sales, product marketing, marketing, and development. Steve and Ray met at Wam!Net a Minnesota dotcom, which raised over $500M in venture capital, and purchased Steve’s company Freemail. Ray was responsible for product marketing and development at Wam!Net. Steve and Ray’s marketing innovations and product development work have been used by leading companies, like Kinkos, Alphagraphics, Wyse Technologies, Nike, Ralston Purina, Rock Bottom Breweries, Time Warner, Sony, Quad/Graphics, MCI Telecommunications, XO, Qwest, Wizmo and the Department of Energy.